Researching audience (13)

Audience research

• An audience is a group of people which become consumers or spectators of a specific media or event.
• A target audience can be defined as a specific group which a certain product or media is directed towards.  There are 3 categories that a target audience can be put into:

1. Primary- this is the main audience which the product or media is directed towards.
2. Secondary- This type of audience is not directly targeted by the makers of the product or media but may be exposed to it and not mind watching it because of a relative, friend, etc.
3. Tertiary- this type of audience would have very little interest towards the product or media and would not really consume it often.

• Audience categorizing is needed in order for a company to find the most suitable group for their product or media. This will ensure the highest profit possible as this particular audience would be most interested in consuming it.  The audience are divided by:

1. Age
2. Gender
3. Ethnicity
4. Income rate
5. Interests

• It is useful for a film to have a target audience as it allows the content to be more specific and designed to be favoured by a particular group. Also, appealing to your targeting audience marketing-wise becomes much simpler as you would know what content would attract them. By focusing on a target audience the film makers have a rough idea of they want to publish in order to be a success.

• Which audience do you think different genres appeal to?

1. For Women it seems like the genres of romance and comedy are most popular along with animation.
2. For men the most popular genres are action, thriller and comedy.
3. The genre most appealing to children (aged 7-14) is animation.
4. Young adults (of age group 15-21) find thrillers to be most appealing.
5. The elder audience (of age 50 and above) find the genre of drama to be most appealing.