Genre and Audience

Genre and audience research

I will be reading chapters 4 and 15 in this year's BFI Statistical Yearbook to answer various questions on genre and audience

GENRE

1) Which 3 genres were most successful at UK box office?

- Action was the most popular genre at the UK box office holding 30.3% of the box office and earning £393.9 million due to the top performing title SPECTRE, followed by the animation genre holding 16.2% of the total box office and earning £210 million due to the top performing title Minions. Lastly the sci-fi genre holding 10.9% of the box office and earning £141 million due to the top performing title Star Wars: The Force Awakens.

2) Which 3 genres were least popular or successful at the UK box office?

- Family was the least popular genre at the UK box office holding a mere <0.1% of the UK box office and only earning £0.2 million. The western genre was the second least popular genre in the UK holding <0.1% of the UK box office and earning £0.6 million. The third least popular genre is crime holding 0.1% of the UK box office and earning £1.4 million.

3) Which film genre had the most films released in 2015 (not the most successful but the biggest number of films made)?

- Drama had the most films released in 2015.

4) How many films in this genre were made in 2015?

- 201 releases.

5) How many animated films were made?

- 29

6) How many action films were made?

-72

7) What does this information about genre tell you about:

• Film production

          -  By looking at the information I can determine that amount of money used to produce a film will affect the popularity also. This is because if a film was fairly low budget that would mean that the production didn't have the materials to ensure that the film was well edited and filmed and also well marketed, however films that have a high budget such as SPECTRE was received well due to the fact there was well paid individuals to ensure that the movie will be successful.

• Film audiences 

- We are able to see how the audience reacted to the movie from the gross box office, therefore if the movie has received a high box office it has been received well from the public, if the gross box office is low then we can determine that it hasn't been popular or taken well with the audience.

AUDIENCES

1) Which age group made up the largest proportion of cinema admissions in the UK?

-In 2015, 15-24 year olds made up the largest proportion of the UK cinema audience, at 29%

2) Which comedy film was the most successful with this age group?

- Pitch Perfect 2, at 46%

3) Which film was most popular with the 55+? Which genre is the film?

- The lady in the van, at 74%, the genre if this film is drama

4)Which genres were most popular with men?

- Terminator Genisys, at 73% of audience male

5) Which genre were most popular with women?

- Cinderella, at 79% of audience female

6) UK films appealed most to what audience type?

- The AB social group

7) Which 3 films were most popular with the 7-14 age group? What does this tell us about their preferred genre?

- Home, at 42% of audience falling in the 7-14 age group. Secondly, Big Hero 6, at 38% of audience being 7-14. Thirdly, Minions was the third most popular film with the 7-14 age group, at 37%. This tells us that the preferred genre of this age group is animated as the top 3 most popular films were all animation.

8) The 3 films were most popular with the 35-44 were Home, Hotel Transylvania 2 and Cinderella. Why might this be and how does this contribute to animation being the most successful genre at the box office?

- This may be that this age group will be bringing in they children and that the age group may not choose to watch this personally but their children would. Also as the top 2 are animation it shows that this genre is watched by a variety of age groups, not just children but adults that want to take their children too, therefore this genre will have a very high gross box office.

9) Which 3 films were the most popular with the 25-34 age group?

- Mad Max: Fury Road at 27% of the audience being 25-34. Secondly Fifty Shades of Grey at 26% of the audience being 25-34. Thirdly, Terminator Genisys was the third most watched film by 24-35 year olds at 25%.

10) Which films were most popular with the middle class audiences (C1 and C2)?

- The Hunger Games: Mockingly - Part 2 was the most popular with the C1 social group at 41% of the audience being apart of the C1 group. Hotel Transylvania 2 was the most popular with the C2 social group with 24% of total audience being apart of the C2 social group.

11) Look at the tables for popular films in London and Scotland. What differences are there and what conclusions can you make about the types of films they appear to prefer?In London, the more popular genres tends to be either action or animation, however in Scotland, the more popular films tends to be UK films swell as them being apart of the drama genre.

12) *Extension* Add two more things that you find interesting about either Genre or Audience tastes/prefrences that you haven't already been asked. 

- The ethnicity of audiences aged 13+, buyers of cinema, retail, rental and digital film, cinema-goers, video buyers, video renters and digital buyers and renters is more than 90% white for all categories which i find interesting and also, the audiences are more than 75% not disabled.