Audience research

For this blog post i will further my research on audiences in the film industry by answering the following questions

What is an audience?
- An audience is a necessary component for the film industry to make money as this audience will be consuming the media and forming their own opinions on it. In all media texts, they are made with an audience in mind. Usually the media will be making money from the audience paying to see the film, however occasionally some media texts are free.

How do we define a target audience?
- A target audience is the smaller group of people from the population that the film or media texts is aimed towards therefore when marketing the film/media form it will be made to look more appealing to that specific target audience. This is usually split into the following 3 categories:

Primary
- This is the main audience. This is the group of people that producers are attempting to aim their product at. For example an animation movie may have a target audience of 7-14 year olds.

Secondary
- The producers have not specifically targeted their product towards this audience however these are the people that may accompany their friends that may be apart of the target audience.

Tertiary-
- This audience wouldn't necessarily be interested in the content being offered, however there may be a small reason to why they may pay to see this movie, a reason could be that they are a fan of the main actor however the movie he is in may not be their preferred genre.

Genres such as animated or adventure would appeal most towards 7-14 year olds such as films like Home, Minions and Big Home 6. Films such as Pitch Perfect 2 and Fast and Furious 7 as well as The Hunger Games: Mockingjay Part 2 are most popular with 15-24 year olds. Action, thriller and comedy seems to be the most popular genres with males whilst romantic comedy and animation is more popular with females