Blog Post 13- Audience Research

Blog Task 13 - What is a target audience?
For this blog task i have decided to continue my research on audiences to get a better understanding on what an audience is as a topic. I have answered questions below.

What is an audience?
In all media texts,they are made up with a media in mind. This would be a group of people who will receive the media form and make their own opinion on it. Usually, the producers of the media would make some money out of people consuming it- however, in some cases the media is free.

How do we define a target audience?
A target audience is the people that you are aiming your product at
This is usually split into the following 3 categories:

Primary-
The main audience - the direct interest to which the producers are aiming the product at
*An example would be a superhero fan going to purchase a superhero movie.

Secondary-
The secondary audience- the product is not designed specifically for this group however, they may watch the media type if they are accompanied with their children,friends,family or a group.
*An example would be going to the cinema with a friend to watch a movie they like.

Tertiary -
A tertiary audience would be slightly interested in the product due to them knowing something within it.
They would not usually view or read the media type.
*An example would be knowing the actors in the film or the genre in the media type that gains their attention.


Which audience to you think different genres appeal to you?
In this section think about genre, gender, location, profession, interest etc.

-The genres, animated and adventure would appeal to children in the age group of 7-14.
Films such as tangled, Harry potter and over the hedge would be most appealing.
(Evidence by the figures in the previous post show that this is true)
The thriller genre would appeal to the young adults,male and female in the age group of 15-21.
Drama and biography films such as Philomena and Quartet appeal most to the over 50's age group.
Male:
Thriller, action and comedy seem to be the most popular with the gender.
Female:
Romantic comedy and animation are the most popular genres with the gender.
Location:
People who are in the financial middle class are more interest in Science-Fiction films than others.
Audiences in London like to watch action movies, however in Scotland, they prefer to watch animated films.